#821: My Two-Year Secret Project, COYOTE — The Strategies and Tactics for Building a Bestseller from Nothing with Elan Lee of Exploding Kittens

In this episode of The Tim Ferriss Show, Tim interviews Elan Lee, co-creator and CEO of Exploding Kittens, about the creative and business processes behind game design, focusing on their collaboration to create the card game COYOTE. They discuss the journey from initial concept to mass retail, emphasizing the importance of understanding game design principles, playtesting, and the art of pitching to retailers. Elan shares insights into crafting engaging gameplay, designing effective marketing strategies, and building strong relationships with retailers, while Tim reflects on his personal motivations for creating games and the value of collaborative creativity. They also discuss the importance of understanding the audience and the need to create games that are both easy to learn and difficult to master, as well as an offer for listeners to join them at a secret Hollywood party.