AI is Eating Search

In this episode of the Latent Space Podcast, Alessio and Swift interview Robert McCloy from Scrunch AI about the evolving landscape of AI search engines and their impact on businesses. Robert discusses the genesis of Scrunch AI, which focuses on monitoring how AI platforms interact with and represent businesses online. The conversation covers strategies for optimizing content for AI search, the importance of clear and structured content, and the shift from traditional SEO to optimizing the entire customer experience within AI tools. They also explore the challenges and opportunities presented by AI browsers, the role of personalization, and the potential for prompt injection, as well as the differences between ChatGPT search and deep research.