In a tech company, the road to success is to scale up. After successfully creating a super product and having a base of happy users, the next option is optimizing growth by scaling it up. With this, it is necessary to have a growth team plan and conduct a series of growth tests to scale product usage.

In this episode, Matt will talk about his experiences in working on growth in Drift and Hubspot. He will also talk about how it has helped him evolve with the team to work with various departments and handle multiple roles and functions. He will also share his learnings based on his mistakes and his realizations on what he needs to do to make things better for the company in the future.

This episode will help those who are starting with growth. Listen and get your takeaways from Matt.

Show Notes

[00:50] About Matt and what he does

[01:59] On being a product person with a growth mindset

[02:23] How he started doing growth roles with Drift

[06:06] His story on the 0 to 1 moments early on

[08:49] On the reality of Drift starting with a not-so-clean data

[11:41] Working with Hubspot and his takeaways

[14:05] The importance of focusing on the value for users and the problem at hand

[16:04] On growth team goals and its pressures

[18:29] How he sees the growth version of Hubspot and Drift’s first version

[21:11] How the team and projects at Drift evolved over time

[23:33] How his role changes over time with growth at Drift

[25:18] How the other angle of growth type work influenced him on what he does

[26:51] What skills he focused on to be successful in his role and achieving plans

[28:35] His learning moments

[30:55] What he could have done differently, working on growth, to bring people on the loop

[33:18] About his Growth Podcast

About Matt Bilotti

Matt Bilotti is the Product Lead, Growth & Lifecycle at Drift. Being with Drift for five and a half years, he has watched the company grow from earning $0 to $107M in revenue. He has worked across departments, roles, and functions with his core footing in product-based roles. He wrote a book with David Cancel entitled Burndown: A Better Way To Build Products and he has the Growth Podcast for Drift.

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