Yuliya Malysh is the Head of Self-service and Growth at Miro. Miro is a fast, free, and simple-to-use online whiteboard built to help you collaborate with others any time, anywhere. She has been with the company since 2013, starting as the Self Service and Data Team Lead. In this episode, Yuliya will talk about how Miro applies product-led growth and how it accelerates its growth.

Show Notes

[01:21] The routine Yuliya developed during the lockdown

[04:21] Why is product-led growth important, and how has it help grown Miro for her

[06:26] How she makes her team learn from customers continuously

[11:02] What the WTF exercise is

[12:26] The importance of ‘Time To Value’ and what they do at Miro to reduce it

[15:34] Examples of good friction she introduced to her team that bring positive impact on activation

[18:16] How she encourages people to share the experience with others

[21:09] How she crafts an experience for the multiple-use case for customer engagement

[23:44] On limiting use cases in the beginning

[26:53] Her recommendation on the right metrics to use in tracking product-led growth success

[29:33] How to connect with Yuliya

About Yuliya Malysh

Yuliya Malysh is a visual thinker. She empowers teams to create excellent products and experiences anywhere and everywhere by making visual collaboration possible and easy, making it her career mission.

Links

Profile

Inside Miro's Product-Led Growth

ProductLed Podcast