Claudiu Murariu is the co-founder and CEO of InnerTrends, and in this episode, he talks about activation and PLG metrics. He highlights the advantages of working backwards and highlights a big mistake that teams make when it comes to “getting people to the promised land.” He also offers advice and tips for entrepreneurs looking to improve their activation and onboarding process.

Show Notes

[01:10] Claudiu’s definition of user activation

[03:05] Marketing a product is like making a promise

[07:10] About InnerTrends’ tool-agnostic approach and tracking strategy

[09:45] What to expect if you include a product guide in the onboarding process

[13:50] The relationship between activation and onboarding

[17:48] The purpose of the onboarding process is to let people experience things themselves

[20:40] Longer onboarding times lead to better retention

[22:28] How InnerTrends calculates the average time it takes for new users to go through the onboarding process

[24:45] How to improve your activation or onboarding experience

About Claudiu Murariu

Claudiu Murariu is the co-founder and CEO of InnerTrends, a software service that makes data work for companies that are looking to transform growth into more revenue. Before InnerTrends, he spent 3 years as a freelancer, and he worked as a web analyst for PadiCode (which he also co-founded) and Avangate.

Because he is passionate about data analytics and obsessed with data-driven businesses, Claudiu has been a keynote speaker for product events and conferences around the world. He is also the host of The Data-led Professional Podcast.

Links

Actionable Metrics Canvas Wizard

Product-led Growth Community

Profile

Claudiu Murariu on Twitter

InnerTrends

Select the Right User Activation Kpis to Meet Your Onboarding Goals

ProductLed Podcast