Are you a B2B, a small, or a large business interested in learning how to create a team focused on product-led growth?

The Product-Led Podcast welcomes Mario Araujo, Director of Product Growth at OutSystem. He's here to share some advice and knowledge you might need on how to build a product-led growth team!

If you want to build your own product-led growth team successfully, then take a seat, relax, and listen to this podcast, right now!

Show Notes

[04:44] What is this goal you must achieve, according to Mario?

[06:51] Find out what time frame, timeline, and expectations Mario refers to.

[08:22] Set up an experimentation team on board!

[9:20] Come up with an initiative that will help with the learning of the team.

[10:10] Regardless of other factors, optimize your product's time to value!

[14:05] Watch out for the common business misconceptions about product-led growth!

[16:24] If there is no product-market fit, there's nothing to grow!

[17:24] The product team should be well-formed. Check out these three people your team should have based on Mario's recommendations.

[20:03] Where does the marketing team or project management fit best?

[22:11] Listen to Mario's recommendations for companies just starting to build their product-led growth team!

About Mario Araujo

Before joining OutSystems, software engineer Mario Araujo worked for several prestigious companies, including Siemens. He began working for the company in 2005 as a professional services consultant, and in 2019 he was given a chance to become the director of product growth. Mario has also lectured on software development methodologies at a few Portuguese universities. His interests include growth, product strategy, product marketing, and software.

Profile

Mario Araujo on LinkedIn

How to Build a Product-Led Growth Team

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