Recommerce, Retention, and ROAS: Fashion Eyewear’s Secret to eCommerce Scale with Steven Westwood

In this episode of the eCommerce MasterPlan podcast, host Chloe Thomas interviews Steven Westwood, Head of Sales and Marketing at Fashion Eyewear, about their approach to selling designer prescription glasses and sunglasses, including both new and pre-loved options. Steven discusses the unique challenges and opportunities in the online eyewear market, emphasizing the company's efforts to simplify the prescription purchasing process and break down customer barriers. A key focus is Fashion Eyewear's circularity initiative, where customers can trade in old eyewear for store credit, contributing to customer retention and attracting new customers interested in sustainable options. Steven also shares insights on optimizing traffic sources using data, the importance of visual product representation, and the benefits of a purpose-driven business.