How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky Pasche

In this episode of the eCommerce MasterPlan podcast, Chloe Thomas interviews Vicky Pasche, the founder and CEO of Dapper Boi, a genderless, body-inclusive apparel line. Vicky shares her journey into eCommerce, starting with identifying a personal need for better-fitting clothes and launching Dapper Boi on Kickstarter. She discusses the challenges of bootstrapping the brand, the creative marketing strategies they used, and the evolution of their funding model from pre-order campaigns to seeking outside investment. Vicky also touches on their expansion into international markets, the importance of their VIP customer base, and their commitment to sustainability. She offers actionable advice, including the importance of influencer marketing and using tools like ClickUp for efficiency.