#817: 4-Hour Workweek Success Stories — Charlie Houpert on Building “Charisma on Command” to 10M+ Subscribers, From Charging $10 for Seminars to Making Millions, Living in Brazil, Critical Early Decisions, and The Secret to Freedom

In this episode of The Tim Ferriss Show, Tim interviews Charlie Houpert, co-founder of Charisma on Command, about his entrepreneurial journey and how he built his company, inspired by the 4-Hour Workweek. Charlie recounts his experiences, from management consulting and a parkour training DVD to launching Kick-Ass Academy and eventually Charisma on Command. He discusses the challenges, pivots, and key decisions he made along the way, including moving to Brazil, dealing with co-founder disagreements, and the importance of authenticity in his work. The conversation also touches on marketing strategies, the impact of YouTube, and the personal growth he experienced throughout his entrepreneurial endeavors.