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In this deeply reflective episode, Andrew Faris sits down with Matt Bertulli—founder of Pela and Lomi, host of the Operators Podcast, and a seasoned eCommerce entrepreneur with a successful exit under his belt—to unpack a deceptively simple tweet:

"Building a business is a spiritual process disguised as a financial one."

What follows is an unfiltered, vulnerable conversation about why so many high-performing founders experience emptiness despite outward success. They explore questions that every 7–9 figure operator eventually faces:

- What’s the real point of building a business?

- How do you stay motivated after you've “made it”?

- What does meaningful success look like beyond dollars?

- Why personal growth and company growth are linked—and why ignoring one undermines the other.

This is not your typical episode about margin optimization or scaling tactics—though Matt and Andrew touch on those. Instead, it’s about why we build in the first place. It’s for the founder who’s already successful, but feels stuck or unsatisfied.If you’ve ever stared at a dashboard full of green numbers and still asked yourself, “What now?” — this conversation is for you.

Actionable insight: Align your values and motivations early. Building without intention leads to burnout, not fulfillment.

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CHAPTER TITLES:

00:01:26 - What Is The Point of Business?

00:03:27 - Work Life Balance Explained

00:09:14 - The Importance of Writing For Clarity

00:19:29 - Does Money Equal Joy?

00:35:17 - YPO Membership

00:48:01 - Spiritual Discipline In Business

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Matt Bertulli is the CEO and Co-Founder of Pela and Lomi and one of the hosts of The Operators Podcast. Listen to The Operators at https://www.9operators.com/.

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ADMISSION

Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast

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FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠

Email: podcast@ajfgrowth.com

Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Matt Bertulli: Building A Business Is Spiritual

The Andrew Faris Podcast