Building a £20 Million Tea Brand: Customer Experience and Growth with Bird & Blends' Mike Turner

In this episode of the eCommerce MasterPlan podcast, host Chloe Thomas interviews Mike Turner, the founder and MD of Bird & Blend Tea Company. Mike discusses the company's journey to a near 20 million turnover, from starting with a market stall to managing 25 stores and a thriving online business. He shares insights on team development, adapting his role as a founder, maintaining company culture and customer experience across physical and digital channels, and the rationale behind keeping fulfillment in-house. The conversation also covers strategies for balancing growth with consistent customer experience, the importance of continuous learning, and practical tips for eCommerce businesses, including leveraging retail stores as marketing channels and reducing carbon footprint through logistics planning.