In this episode of the Perpetual Traffic podcast, Ralph Burns and John Moran discuss the significant changes in Meta advertising, particularly the shift towards Advantage+ campaigns and the diminishing control over manual targeting. They explore how Meta's AI-driven approach impacts ad performance and attribution, and introduce a "diabolical strategy" involving CAPI (Conversion API) and custom events to regain control over ad targeting and optimize for specific conversion actions like new customer acquisition. They also touched on how these changes compare to Google's Performance Max campaigns, and the importance of accurate, first-click data for effective ad optimization.
Sign in to continue reading, translating and more.
Continue
