What is the appeal of conspiracy theories, and how is it that they entrap our friends, coworkers, or family members? Political polarization and the rise of social media have generated an unprecedented amount of seemingly absurd misinformation, yet many real people fall for it, and a seemingly endless supply of grifters are ready to exploit them. In this episode, Adam speaks with award-winning author Naomi Klein about what led us to this moment and what hope we have of extricating loved ones who've fallen prey to conspiracy. Find Naomi's book at factuallypod.com/books

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Why Smart People Become Conspiracy Theorists with Naomi Klein

Factually! with Adam Conover