1Password’s growth story | How they went from bootstrapped to $6B company | Jeff Shiner (CEO)

In this episode of In Depth, Brett Berson interviews Jeff Shiner, the CEO of 1Password, about his 13-year journey with the company. Jeff recounts joining 1Password in 2012 when it was a small, consumer-focused company and details its evolution into a B2B powerhouse. He shares the company's origin story as a 30-day project, the decision to bootstrap for 14 years before taking outside capital, and the pivotal moment when they recognized the need for a B2B product. Jeff emphasizes the importance of listening to customers, focusing on the human element in security, and maintaining a great product experience. He reflects on the challenges and benefits of bootstrapping, the transition to B2B, and the key factors that have contributed to 1Password's success.