In this class, I talk about the share of the consumer mind as a revenue competitive advantage. And how companies like WeChat and TikTok are changing this with digital tools.

You can listen here or at iTunes, Google Podcasts and Himalaya.

Related podcasts and articles:

Why Didi Needs Driver Switching Costs. Uber Too. (Jeff’s Asia Tech Class – Podcast 23)

This is part of Learning Goals: Level 4-5, with a focus on:

#24: Share of the Consumer Mind in a Digital Age

Concepts for this class:

Competitive Advantages
Share of the Consumer Mind
Switching Costs
Searching Costs
Temporary Supply-Demand Imbalances

Companies for this class:

TikTok / Douyin and Bytedance
WeChat and Tencent

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I write and speak about digital China and Asia’s latest tech trends.

I also run Jeff’s Asia Tech Class, a podcast and subscription newsletter on the strategies of China / Asia tech companies.

This content (articles, podcasts, website info) is not investment advice. The information and opinions from me and any guests may be incorrect. The numbers and information may be wrong. The views expressed may no longer be relevant or accurate. Investing is risky. Do your own research.

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WeChat, TikTok and Capturing the Consumer Mind in a Digital Age (36)

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