The future of ad creative just changed forever. In this episode of the Podcast, we break down the latest ChatGPT model update that literally broke the internet — and why it’s the biggest shift in AI-generated creative since GPT-3.5.

Jacob Posel joins to explain how this update unlocked a wave of AI ads so good… you can’t deny it anymore. From viral Twitter threads to wild reactions from the creative world, this is the moment where AI became a real force in advertising.

What You’ll Learn:

Why the new GPT update is a game-changer for ad creative
The exact moment Jacob realized AI had “solved” ads
What happens when media buying meets infinite creative
Why most brands still don’t believe this is real — and what that means
How you can prepare for the future of AI-generated video, creative, and strategy

For marketers, creators, and founders: This is your wakeup call. The game just changed. Get obsessed or get left behind.

Show Notes:

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The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

This Broke the Internet: The ChatGPT Update That Changed Everything

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