needi’s Gifting Formula for 7-Digit Growth and Success with Louise Doyle

This eCommerce MasterPlan podcast episode interviews Louise Doyle, co-founder of needi, a B2B corporate gifting company focused on sustainability. The discussion covers needi's origin, its approach to curating ethical and locally sourced gifts, and its use of AI to personalize gift selection. Doyle shares practical advice on balancing human interaction with automation in B2B eCommerce, emphasizing the importance of understanding client needs and building relationships. Listeners gain insights into building a sustainable B2B gifting business, including leveraging AI for improved gift recommendations and the value of in-person networking. The episode concludes with book and tool recommendations to enhance business efficiency.