In this session, special guest Karen Kanakanui, founder of AgeWise AI, reveals why so many entrepreneurs struggle with AI marketing—and how to fix it.

Drawing from her 15+ years of copywriting experience and two years of AI exploration, Karen shares a systematic approach to building AI marketing systems that actually deliver results.

The critical shift from "basic prompts" to strategic implementation that's transforming how savvy marketers use AI
Why your marketing strategy remains the true power source—and how AI amplifies rather than replaces your unique positioning
A step-by-step demonstration of building a complete marketing foundation using AI that generated 3x better engagement in real-world testing
The unexpected way "co-writing" with AI delivers better results than either human-only or AI-only approaches
How to evaluate which marketing tasks benefit from AI assistance and which still require your human touch

Karen also discusses practical implementation strategies for entrepreneurs at every stage of the AI journey—from complete beginners to those ready to build comprehensive systems.

The session includes candid conversation about disclosing AI usage to clients, favorite AI tools, and how to ensure your AI-assisted content still sounds uniquely like you.

Links:

Beyond the Basics: Engineering AI Marketing Systems That Actually Convert

Leading Expert Alliance