The Power of Purpose: How B Corp Values Fuel eCommerce Growth at Sarah Raven, with Ash Pallet

This eCommerce MasterPlan podcast episode interviews Ash Pallet, former Senior Digital and eCommerce Manager at Sarah Raven, a B Corp gardening brand. The conversation covers Pallet's career journey, her key responsibilities at Sarah Raven (including tech stack restructuring and UX improvements), and the impact of Sarah Raven's B Corp status on its operations and marketing. Pallet offers practical advice on optimizing website search functionality, creating product bundles to increase average order value (AOV), and the importance of team collaboration in tech stack optimization. Listeners gain actionable insights into improving eCommerce strategies, particularly focusing on user experience and sustainable practices.