Creativity vs Control: Where AI Fits in the Creative Toolbox

This podcast interviews Scott Belsky, Adobe's Chief Strategy Officer and Behance founder, about the impact of AI on creative tools. The conversation covers the shift from prompt-based AI to a "controls era" offering more granular control, misconceptions about building for creatives (e.g., the desire for unique, not average, outputs), and Adobe's approach to integrating AI into existing and new products (like Project Concept). Belsky predicts that "taste will outperform skill" in the next decade as AI handles technical aspects, and discusses the potential for both fully automated marketing campaigns and a hybrid model for entertainment, balancing personalized and shared experiences. He also suggests that focusing on building "conformative software" that adapts to individual user needs will be key for future success.