web3 Go-to-Market Frameworks & Dealmaking

This podcast episode focuses on web3 go-to-market strategies and dealmaking. Maggie Hsu and Pyrs Carvolth, from a16z crypto, discuss five common go-to-market motions (product-led, sales-led, developer-led, community-based, and integrations), illustrating them with portfolio company examples like Loop. They then delve into practical advice for dealmaking, emphasizing the importance of relationship building, diligent research, strategic framing, and reciprocal value exchange. The speakers offer actionable advice, such as identifying a Minimum Viable Customer Category (MVCC) and using publicly available information (like the OP/Base deal terms) to inform negotiations. The Q&A section addresses audience questions regarding navigating competitive partnerships and optimizing marketing spend.