State of Mobile Report:https://sensortower.com/state-of-mobile-2025

Join us in this episode as Jonathan Briskman from Sensor Towers and Michail Katkoff explore the overall health of the mobile market.

Jonathan highlights strong growth metrics despite a mature landscape and sheds light on the booming in-app purchase revenue and time spent on devices, while also discussing intriguing trends such as digital fatigue and the rise of hybrid apps.

Jonathan sheds light on the booming in-app purchase revenue and time spent on devices, while also discussing intriguing trends such as digital fatigue and the rise of hybrid apps.

We also touch on the global success stories in mobile gaming, with a special focus on new hit games and the strategic importance of localization for cracking difficult markets like Japan and South Korea.

01:03 Mobile Market Trends and Metrics

05:33 Mobile Gaming Analysis

07:50 Challenges and Regional Factors

15:50 Success Stories and Strategies

25:57 Non-Gaming App Revenue Growth

35:03 Innovative AI Features in Apps

35:29 Gamification and User Engagement

36:36 Duolingo: A Game or Learning Tool?

38:14 Blurring Lines Between Games and Non-Games

38:25 Short Drama Apps: A Growing Trend

40:45 Global Mobile Usage Trends

42:26 Digital Fatigue and Market Shifts

49:40 Localization Strategies for Global Success

53:56 Emerging Markets and Growth Opportunities

56:46 Tapping into User-Generated Content Platforms

01:00:06 Key Takeaways from the State of Mobile Report

269. The Ultra Positive Gaming Market Report: Sensor Tower's State of Mobile 2025

Deconstructor of Fun