Fix Your Amazon CTR: What’s Good, Bad, & The SEO/PPC Golden Ratio

This podcast episode focuses on improving click-through rates (CTR) for Amazon listings, both organic and paid (PPC). The speaker presents benchmark CTR ranges for both organic (1.5% as a baseline, with higher percentages indicating better performance) and PPC (0.3% as a baseline). He then offers actionable advice for improving CTR, such as adding keywords to main images, showcasing product accessories, and utilizing A+ content. The speaker emphasizes the "Golden Keyword Ratio" of one paid keyword for every two organic keywords as a key metric for optimizing Amazon advertising spend. Finally, he promotes his own resources, including a video on the ICAP report for further keyword selection guidance.