Today, we have an extraordinary guest with a story that will inspire you to believe in yourself.

He started as a Wall Street credit trader but took a bold leap into entrepreneurship, bootstrapping not one but two profitable SaaS companies.

His latest venture RB2B went from 0 to $4M MRR in just 20 weeks.

No ads. No extravagant budgets. No big teams.

Beyond his SaaS success, he’s built a loyal LinkedIn following of 113k, sharing his unconventional wisdom on building lean, profitable companies in today’s competitive landscape.

And today, he’s generously pulling back the curtain on all his strategies, lessons, and hard-earned insights in this 2-hour episode:

We're covering:

Guest Introduction – 00:00:00

From Credit Trader to B2B SaaS – 00:02:09

Their Initial GTM Motion – 00:11:35

Why He Didn't Raise Capital Even After Reaching $4M ARR Quickly – 00:17:20

Is $4M ARR (Profitable) a Path to Wealth? – 00:23:54

Why He Decided to Sell His First Venture – 00:29:18

The Beginning of Retention.com – 00:33:20

How Much He Paid for Retention.com Domain – 00:39:06

The Growth Motion Behind $25M ARR – 00:46:48

You Don't Always Need to Follow the Playbook – 00:49:22

Hiring a COO – 00:51:02

Higher Churn Story After $25M ARR – 00:56:54

"Everything Comes Down to Churn in the Subscription Business" – 01:03:43

Retention and Churn Metrics They Look At – 01:06:00

The Team Structure After Layoffs – 01:15:47

Goals for 2025 (Currently $12M Run Rate) – 01:18:28

How RB2B Was Born – 01:22:50

The GTM Motion Behind RB2B – 01:34:06

How They're Planning to Improve Churn – 01:40:34

His Product Growth Mindset Summarized – 01:50:43

The Future of Building SaaS With 5 FTEs – 01:59:07

The Shift From PM to Lean SaaS Founder – 02:09:32

Why He Started to Build in Public – 02:12:10

Alternative Way to Building a Personal Brand – 02:18:08

How Much He Pays Himself – 02:21:26

Brought to you by:

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Where to find Adam:

Retention.com

Email productgrowthppp@gmail.com to discuss advertising or guest opportunities.

We have some great podcasts coming from Sergio Pereira (Fractional CTO and CPO), Pierre Herubel ( B2B Content Expert, 122K+ on LinkedIn), and Mario Gabriele (Founder, The Generalist; Former VC). I’m so excited to share them with all of you.

I’m so excited to share them with all of you.

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He Runs a Profitable $25M ARR SaaS | Adam Robinson of Retention.com and RB2B

The Growth Podcast