Selling on Amazon in 2025: What Every New Brand Should Do

This podcast explores effective strategies for launching brands on Amazon, highlighting that having a strong brand isn’t a prerequisite for initial success. The main takeaway is a simple two-step approach: first, drive traffic through pay-per-click (PPC) and search engine optimization (SEO); second, enhance conversion rates with thoughtful product design and catalog optimization. Starting off with a lower price is crucial for boosting early sales velocity and improving organic rankings. By prioritizing these essentials instead of fixating on gathering reviews, sellers can maximize their sales while reducing PPC expenses. Additionally, smartly incorporating keywords into product images can significantly increase click-through rates and conversions.