From Gut Instinct to Data Insights: How Modern Dealerships Are Transforming Car Shopping | Aharon Horwitz & Brad Title

In this podcast episode, Yossi interviews Aharon Horwitz, CEO of FullPath, and Brad Title, CEO of Goobagoo, about their partnership and the future of in-dealership customer experiences. They discuss how data is reshaping the automotive landscape and provide an exclusive look at their new technology, Curator. The conversation covers the importance of data architecture, the mainstreaming of AI, and the unification of customer data platforms (CDP), customer relationship management (CRM), and dealer management systems (DMS). They highlight the benefits for dealers and consumers, such as improved instrumentation, personalized customer experiences, and more efficient sales processes, and touch on the challenges and opportunities in data utilization and AI within the automotive industry, including the shift towards hyper-specific targeting and the prediction of revenue through data analysis.