31 Jan 2024
34m

The Future of Four Wheels: Episode 3, The New New-Car Business

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This podcast episode delves into the evolving automotive industry, focusing on the transition from internal combustion engine (ICE) vehicles to electric vehicles (EVs), the challenges and strategies of legacy carmakers and EV startups, and the significant changes Mercedes-Benz is undergoing in its journey towards electrification and autonomy. The discussion highlights the shift from traditional business models to new technologies, the importance of execution and product differentiation, and the challenges faced by carmakers in adapting to the rapidly changing industrial landscape.

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