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Launching a product on Amazon can be one of the toughest challenges in ecommerce. In this episode of the Passion Product Podcast, we explore the real struggles behind a successful Amazon product launch—from A/B testing main images to managing inventory and dealing with stockouts. If you’re thinking about launching on Amazon, this video will give you an honest look at what it really takes to succeed.

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Timestamps:

00:00 - Why You Should Never Go Out of Stock on Amazon
00:20 - How Steven Pope Got Started: From TV Reporter to Amazon Seller
01:05 - Lessons from Working with Amazon and Early PPC Strategies
01:45 - The Power of A/B Testing: Main Image and Packaging
02:30 - Why Clickthrough Rate (CTR) is Key to Amazon Sales
03:00 - Launching During Peak Sales Seasons: Black Friday Success
03:40 - Managing Inventory to Avoid Stockouts
04:20 - Maintaining Sales Momentum After a Successful Launch
04:50 - Why Staying in Stock is Critical for Long-Term Success

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What It’s Really Like to Launch a Product on Amazon: The Hard Truth

My Amazon Guy