As a PM, you have to be the expert in your user.

In this episode, 20+ year PM George Harter (a 'Super IC PM') breaks down his two part strategy to knowing your users:

Listening tour

Surveys

Tune in for his methodology and much more - like navigating leadership challenges to the future of AI and product management.

In this episode, we discuss:

How to know your user? | 08:42

All about having conversations with users | 27:37

Conducting User Surveys | 37:32

Incorporating User Insights into the Core PM Responsibilities | 45:51

The History and Future of PM | 56:49

Brought to you by:

Attio: The next generation CRM

Sprig: Build products for people not data points

Cello: Your all-in-one platform for partner & user referrals

Where to find George

LinkedIn

To advertise in the podcast, email productgrowthppp at gmail dot com.

We have some great podcasts coming from Maria Cuasay, Shobhit Chugh, and Shravan Tickoo. I’m so excited to share them with all of you.

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The Ultimate Guide to Knowing Your Users as a PM | George Harter, 20+ Years of PM

The Growth Podcast