#122 Transforming a dealership group into a TikTok famous powerhouse, How dealership marketing is evolving, Building the world's largest Honda store | Ryan Rohrman, CEO of Rohrman Auto Group

In this podcast, Ryan Rohrman, CEO of Rohrman Auto Group, shares insights on how his dealership successfully integrated social media and technology to enhance customer experience and boost sales. Initially hesitant about social media, Rohrman eventually embraced it to set an example and improve customer service. He highlights the significance of making data-driven decisions, leveraging technology like AI and a custom learning management system, and prioritizing customer experience over pricing to foster sales and build strong relationships. The conversation also explores the growing trend of dealership employees becoming social media influencers, allowing them to connect with customers directly and strengthen brand loyalty.