If You Want Culture Change, Create New Stories

This podcast episode delves into the significance of storytelling in driving culture change within organizations. Jay Barney, a professor at the Eccles School of Business, asserts that storytelling is a simple yet effective tool for reinforcing cultural shifts and creating a shared understanding among employees. He emphasizes that successful leaders use stories to break with the past and pave a path for a new culture, balancing emotional appeal with logical reasoning. The podcast explores the challenges of culture change and provides valuable insights and practical strategies for leaders to navigate this process effectively.