Visma: Mission Critical European Software - [Business Breakdowns, EP.145]

Visma is a leading provider of mission-critical software for small and medium-sized businesses (SMBs) in Europe. It holds a leading position in Europe and has expanded into other countries. Visma's success is attributed to its focus on long-term trends, its expansion strategy, and its strong leadership. Key factors driving growth include the increasing number of SMBs, the proliferation of software modules, and the adoption of technology by small businesses.