Why are we making pizza boxes out of endangered trees? | Nicole Rycroft

This podcast episode features Nicole Rycroft, who underscores the vital need for transforming supply chains to combat the climate crisis, highlighting that over half of carbon emissions arise from these systems. Through her organization, Canopy, she advocates for sustainable practices by collaborating with brands to eliminate unsustainable materials and foster lower-carbon alternatives. By emphasizing collective action, the episode illustrates how industry demand can drive innovative solutions, such as the establishment of next-gen mills that recycle clothing into sustainable pulp. With a narrative that calls for personal and collective reimagining of consumption habits, this episode leaves a powerful message about making conscious choices for the health of our planet.