Lecture 16 - How to Run a User Interview (Emmett Shear)

This podcast episode highlights the crucial role of user interviews in shaping successful products, drawing on Twitch's experiences to illustrate how understanding target users through direct engagement leads to actionable insights and meaningful feature development. Emmett Shear, the CEO of Twitch, demonstrates practical exercises to identify user needs, presents a live interview to reveal true user motivations, and stresses the importance of validating and adapting features based on continuous user feedback to create products that resonate with both current and potential users.