Out of the Rabbit Hole

This podcast episode delves into the research and experiences of Nafees Hamid, highlighting the connection between sacred values and extremism. Nafees, with the backing of American Express, conducted a research project to understand the mindset of individuals who hold sacred values by recruiting volunteers from extremist Islamic groups. Through a unique approach involving acting techniques and immersive experiences, Nafees shed light on the lengths people would go to defend their sacred values. The episode also explores the role of customer experience and 5G solutions in businesses, the impact of social exclusion on radicalization, and the importance of providing alternative pathways for purpose and meaning to deter individuals from extremism. Additionally, it discusses the influence of sacred values on decision-making and radical ideologies, and the potential for shifting sacred values through changing intentions and perception of social norms. The episode emphasizes the significance of open dialogue, trust-building, and inclusion in challenging extremist beliefs.