Sponsored | Seoul Taco Founder David Choi on the ‘Right Way’ to Expand a Business | 2

David Choi, founder of the Korean-Mexican fusion restaurant chain Seoul Taco, outlines the foundational principles of scaling a food business from a single truck to multiple brick-and-mortar locations. Success stems from an intense, hands-on work ethic during the startup phase, which establishes the brand's authentic DNA. Rather than relying on rigid long-term planning, growth is driven by a "slow and steady" approach that prioritizes financial health and internal team development. By empowering employees to grow alongside the company, the business fosters a culture of retention and community. Choi credits his entrepreneurial drive to the resilience of his immigrant parents and uncle, whose work ethic serves as a primary inspiration. This expansion into new markets, such as Chicago, has facilitated high-level partnerships with major brands, transforming the business into a people-oriented, collaborative enterprise.