How much does it typically cost to acquire a customer through the “right” channels? Figure out how much you can afford to pay based on more than just your Customer Acquisition Cost and Customer Lifetime Value.

Listen To Learn:

How to figure out your Customer Acquisition Cost
The importance of narrowing down your Customer Lifetime Value (and how to calculate it)
How to add refunds, cost of goods sold, and more into your business costs

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Resources Mentioned In This Episode:

Work with Tier 11

How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula

Listen & Win an Apple Giveaway!

How To Calculate Your Average Customer Value (And Why It Matters)

Customer Value Optimization: How to Build an Unstoppable Business

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Mentioned in this episode:

New Ecommerce Strategies Webinar

EP299: New Customer Acquisition: How Much Can You Afford to Pay?

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