It’s not every day you get to hear ad campaign advice straight from the guy who makes all the magic happen at Meta.

On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Owen Felsinger, Solutions Architect at Meta, to talk about Conversions API and CAPI Gateway. What are the pros and cons of each? Which one is right for your business? What bugs are still getting worked out? And what knowledge do you need in order to utilize these tools in the most optimal way possible?

In other fun news, Ralph and Kasim are both speaking at AdWorld in May! Get your tickets TODAY!

Listen in for some valuable insight and helpful tips from a real-life Metamate (yes, this is what the company is officially calling its employees now).

IN THIS EPISODE YOU’LL LEARN:

How long it will take your business to get CAPI Gateway up and running smoothly
What this next round of privacy changes could mean for your business
What you need to know about event match quality and first party data layering
How to use Meta’s Conversion Lift and why it’s so valuable

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

AdWorld (virtual conference) May 2-3, 2022
Perpetual Traffic Survey
Perpetual Traffic podcast
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
Learn how bots can automate your lead flow from BotBuilders
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so...

Episode 376: Meta’s Solutions Architect Shares How to Improve Your Campaigns

Perpetual Traffic