Want to get the most out of Black Friday and Cyber Monday? Stop having big sales offers every month.

On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss Black Friday and Cyber Monday marketing. According to Savannah, Black Friday remains one of the busiest shopping days of the year. However, the season's relevance is on a slow decline. The emergence of November-long sales and multiple offers throughout the year are slowly diluting the importance of what was once the most important day for most marketers and retailers.

Tune in to discover some super-digestible tips on running holiday shopping ads and getting the best out of the most intense holiday shopping period of the year. Discover why Kasim believes Performance Max for Black Friday is like nuclear technology: it could save humanity but also blow up your garage.

IN THIS EPISODE, YOU'LL LEARN:

How to prepare for Black Friday (BF) and Cyber Monday (CM)
Testing ads for the holiday months
Using TikTok for BF Prospecting
The best time to launch a Black Friday marketing campaign
Marketers are shooting themselves in the foot with early Black Friday deals
Are Black Friday deals still effective?
Marketers need to stop creating a false sense of scarcity with their products
Dealing with attribution on TikTok

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

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Important Black Friday/Cyber Monday Tips with Savannah Sanchez

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