If Black Friday is all about crazy discounts, why are you still putting out 10, 20% discounts?

On today's episode, Ralph talks to Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into what it takes to win new clients and crush your competition in this year's Black Friday Cyber Monday(BFCM). As Kobi explains, BFCM is a land grab for new clients. However, it's almost impossible to attract anyone with 20% off when everybody else is giving out 60% plus in discounts.

Listen in as Kobi drops knowledge bombs on creating BFCM deals that you can put together and execute an irresistible, profitable, and creative campaign for the biggest shopping season of the year.

IN THIS EPISODE, YOU'LL LEARN:

Preparing for Black Friday, Cyber Monday
Tips for BFCM discounting
This week's nugget: How to slaughter your competition this Black Friday
How to create irresistible BFCM offers
Creating offers for both acquisition and retention
Why BFCM is a land grab for new customers
Technical aspects of running Black Friday ad campaigns
How video view campaigns negate the impact of iOS14
Early bird guide to Black Friday

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8 Steps to Black Friday Success with Kobi Topaz

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