Welcome to the Perpetual Traffic podcast, on this episode we will explore the hidden middle funnel and uncover the secrets of successful attribution with world expert Scott Desgrosseilliers. In this engaging and informative episode, we'll discuss how to sensibly track conversions without overwhelming data overload, how to decipher hundreds of touchpoints and identify key ones that lead to more last-click sales, and why CRM data is critical for attribution modeling. We'll also hear about a live e-commerce customer who emails people almost every day and discuss why people often fail to take the longer view when it comes to attribution.

In This Episode, You'll Learn:

00:00:00 The Ultimate Fan Experience: Enjoying Super Bowls At A Beautiful Stadium
00:02:32 Hooked On Phonics: Why It May Not Work In The Northeastern US
00:06:18 Become An Attribution Expert: Understanding The Ins And Outs
00:07:22 Maximizing Ad Spend: The Importance Of Attribution Modeling
00:12:09 Google Vs Apple: The Battle For Digital Privacy
00:13:53 The Key To Successful Sales: Tracking The Right Data
00:16:46 The Power Of Retargeting: Boosting Conversion Rates With CRM Data
00:19:01 Building Your Business: The Benefits Of Attribution
00:20:20 Beyond 30 Days: Why Longer First Click Attribution Windows Matter
00:23:03 The Truth About Magic Pills And Seasonal Businesses
00:27:15 More Than Just Traffic: The Perpetual Traffic Podcast
00:30:33 The Hidden Middle Funnel: Unlocking Last Click Sales
00:31:41 Practical Issues With Tracking View-Through Conversions
00:35:46 Global Trends, Simplified Data: Making Smarter Marketing Decisions
00:39:02 Higher-Level Tracking: The Benefits Of Attribution For Agencies
00:41:49 Holding Attribution Software Accountable With CRM Data
00:43:41 Entrepreneurship Challenges: Making The Right Moves
00:46:19 Scaling Ad Spend And Offer Attribution For Optimal Results
00:50:04 Wicked Reports: Expert Funnel Vision And Guidance On YouTube
00:52:05 Mastering Facebook: Views And Guidance From Industry Experts

Fun Links:

Links and Resources:

Wicked Reports - Funnel Vision(Screen Shots)
Scott Desgrosseilliers on LinkedIn
Wicked Reports
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with

The Ultimate Guide to Online Attribution with Scott DesGrosseilliers

Perpetual Traffic