Historically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change?

On today’s bite-sized episode, host Kasim Aslam is talking about his favorite topic (cue the sarcasm): funnels. Funnels haven’t functioned well traditionally in the Google ecosystem, so he hasn’t had much use for them. Until Google Performance Max. Now, not only is Kasim rethinking his opinion of funnels, he’s re-evaluating the very definition. “Marketers didn’t invent the funnel,” he says. “A funnel is a natural sequence through which a purchasing decision is made. It exists for your product or service in your industry completely independent of you.” The funnel is with your customer. The more you work to understand your customer, your avatar, the more you understand the funnel. Funnels aren’t dead, he says. They’re more important than ever.

Listen in to find out more.

IN THIS EPISODE YOU’LL LEARN:

How the full funnel marketing approach is built into the fabric of Google’s advertising
What Google does with the goal, audiences, and assets you give them
Why it’s counterproductive to dictate location to Google
How Google Performance Max builds awareness

LINKS AND RESOURCES:

Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

[2022] Funnels and Google Ads Now a Match Made in Heaven?

Perpetual Traffic