KiwiCo: Sandra Oh Lin

Sandra Oh Lin, founder of KiwiCo, shares her entrepreneurial journey from humble beginnings to creating a successful subscription box business. She discusses the challenges and motivations behind her ventures, emphasizing the importance of creative play and tenacity in the face of adversity. Takeaways • KiwiCo was founded to encourage creativity and innovation in children by providing monthly crates of analog activities. • Sandra Oh Lin emphasizes the importance of creative play and hands-on experiences for kids' growth and development. • Sandra overcame challenges in sourcing, production, and marketing to scale KiwiCo and achieve profitability. • KiwiCo's expansion into new product lines such as Tinker Crate, Doodle Crate, and QualiCrate led to increased subscriptions and revenue. • Sandra emphasizes the importance of hard work and dedication while recognizing the role of luck in creating opportunities and pursuing them.