#195: Why (and how) to ask your audience why they DIDN’T take action

This podcast episode analyzes why podcast listeners, even those engaged with a host's other content (newsletter, social media), don't listen to their podcasts. The hosts discuss survey results revealing that lack of time is the biggest obstacle, followed by irrelevance and the podcast feeling like "work." They explore listener motivations ("jobs to be done") and suggest improving episode titles and descriptions for better discoverability. Specific examples include listener feedback on episode length and intro style, highlighting the need for creators to discern which feedback to prioritize. The episode concludes with actionable advice on improving podcast marketing and audience engagement.