What’s the most common trait we see amongst successful entrepreneurs?

They’re all masters of sales.

Today, we're sitting down with Keenan, author of Gap Selling and CEO of A Sales Growth Company.

Keenan has helped companies increase sales by 300%, built sales teams for multi-million dollar mergers and stopped negative sales growth for all types of companies, from start-ups to Fortune 25.

In this episode, we explore the art and science behind effective sales strategies that resonate deeply with customer needs.

Keenan reveals the secrets of 'Gap Selling,' debunks traditional closing myths, and shows us how to genuinely address customer problems to drive sales. He also shares his insights on assembling a top-notch sales team and the importance of a value-driven sales process.

Discover how reactivating dead leads, building relationships, and establishing credibility can transform your sales approach today.

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Keenan's LinkedIn: https://www.linkedin.com/in/jimkeenan/

My Socials:

Instagram: Darrenlee.ks
LinkedIn: Darren Lee
Twitter: Darren_ks

(00:00) Preview and Introduction
(01:18) Decoding The Byers Psychology
(05:12) There’s No Such Thing As Closing?
(06:38) The Biggest Mistake Most Salespeople Make
(11:13) Handling Sales Objections
(15:31) The Art of Gap Selling
(19:30) How To Reactivate Dead Leads
(22:30) Do Relationships Really Matter?
(28:01) How To Get Positive Responses
(34:50) The Impact of Sales on Keenan’s Life
(38:10) Dealing With Negative Prospect Interactions
(43:00) Building Confidence For Sales
(48:33) How To Build A Winning Sales Team

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