Meet Katelyn. After working with leading nonprofits and managing multi-million dollar digital fundraising campaigns, she fell in love with email marketing and its power to raise funds and increase ROI. She’s walking us through a mini email marketing masterclass and how to stand out in overflowing email accounts. Tune in as we dive into the marketing channel that has the highest return on investment 📧

💡Learn

The importance of email marketing + key KPIs
How to start your email list + create value to grow it
Case studies of orgs doing email well

Today's Guest
Katelyn Baughan, Founder, KB Digital

Episode Highlights

Katelyn’s story and journey to where she is today (2:20)
Tips for starting, analyzing and growing your email list (9:30)
Cutting through the noise in crowded inboxes (20:00)
Case studies (23:00)
A powerful moment of philanthropy in Katelyn’s life (25:00)
Katelyn’s One Good Thing: Take a break and rest. (27:00)

For more information + episode details visit: weareforgood.com/episode/417.

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417. Your Email Marketing Masterclass - Katelyn Baughan

We Are For Good Podcast - The Podcast for Nonprofits